Mike Peterson of Comic Strip Of The Day blog typically checks out syndicated comics. (His mission statement, as encapulated in his sidebar: “I read some 120 comic strips a day. Each day, I post a strip here that made me laugh, made me think or impressed me with its artistry.”) However, he took a break from his perusing over synicated strip to go to New England Webcomics Weekend 2 (NEWW2, for short). His “outsider” standpoint is refreshing… though I should point out that he’s not totally alienated from the webcomic scene. Peterson has worked with Dylan Meconis, after all.
In his two-parter (Part 1 and Part 2), he recognizes that webcomic creators, compared to the syndicated cartoonists, are more attuned toward sci-fi and geeky humor yet still taking great lessons from the cartoonists who came before.
To begin with, I really didn’t know how big a deal the New England Webcomics Weekend was until Saturday morning, when I discovered that the place was sold out for that day and I’d have to scramble to get in on Sunday. Fortunately, I discovered this on-line and not at the door, so I dropped Christopher Baldwin an email and a text (the electronic equivalent of belt-and-suspenders) and he set aside a Sunday ticket for me so I wouldn’t drive two hours and find myself on the outside looking in.
NEWW is a pretty big deal. The place was full but not crowded and the majority of cartoonists had a steady stream of fans, to the point where I felt sorry for the newcomers who weren’t well-known enough to draw a constant crowd. But people did wander by their tables to have a look and a bit of conversation, and I think they made some good new contacts over the course of the two days.
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Webcomics skew notably towards science fiction and geek humor, but they are a mainstream medium and the level of purposeful eccentricity at NEWW was very low. Even the level of unintentional eccentricity was no higher than you’d see at any book signing.
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What makes webcomic fans so loyal is the sense of community that springs up around a successful webcomic. This doesn’t necessarily mean a lot of emailing back-and-forth with individual fans, but it does mean creating place online where they can feel their input and their presence is of value to you and perhaps has some effect on the cartoon itself. “Success” and “community” are inseparable, and it’s a major reason why, as mentioned yesterday, you can’t hide in your garret churning out amazing art and expect to succeed in this medium.
I even heard Scott Adams spoken of with admiration, not because Dilbert is a brilliantly drawn strip and not because it has retained its cutting edge relevance but because he has created an empire based on spinoff products and web toys. And Adams has always solicited ideas and commentary from his readers; he was active on line almost as soon as there was an online upon which to be active.
The praise surprised me because, among many syndicated cartoonists, the vibe is that Dilbert is a strip that has lost its freshness and that Adams has become a commercial hack, simply exploiting the strip’s popularity among cubicle dwellers. (Which would be a more stinging criticism if syndicated cartoonists weren’t also working to please an audience and prone to settling into a comfortable groove that is often indistinguishable from a rut.)
But, upon reflection, Adams is a model for web cartoonists. The trick in web cartooning is to create something that appeals to a niche audience and then assemble that niche and mold it into a community. For the majority who can do this, it’s not a trick. It’s just what is.
There is a generational issue here: Syndicated cartoonists, like other over-40-year-olds in the communications field, talk about getting online, getting on Facebook, getting on Twitter, and it’s a bit like the capital-P Playboy who sets up his love nest with the right music, the right lighting, a bit of champagne. It’s just a bit too much conscious effort. If you have to try to be cool, well …
Dylan Young artists don’t have to be told how to get online. They are online. Beyond that, there is an element of serendipity at work.
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