The New Medium

I don’t know how I managed to miss this, but a couple of days ago PW Beat mentioned that Marvel was going to produce their own original webcomics (here too). These include two rather lightweight-sounding titles with obvious ties to this year’s blockbusters: “Iron Man: Fast Friends” and “Incredible Hulk: The Fury Files” (with the Sam Jackson Nick Fury).

This comes on the heels of PW Beat’s previous report that periodical sales have been declining for the 7th month in a row. This is not new news, by the way. Print comic readership has been on a steady decline for a long, long time. I remember reading an interview with Spawn‘s Todd McFarlane in the 90′s mentioning that there was nothing that could be done to stop comics’ spin into irrelevancy. (This was before he went full-throttle on his admittedly successful toy business.) Some blame the ghettoization of comics to comic book shops (i.e., the direct market). Others blame the extremely lax publishing schedule as of late, as comics tend to never meet their publication dates. (The theory here is that once the comics get collected in trade paperbacks, no one will care when the single issues came out.)
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